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Sweets & Desserts
Japanese convenience store sweets are world-famous — and for good reason!
Why are 7-Eleven sweets so good?
Japan's convenience store desserts are surprisingly high quality. They use real cream, fresh fruit, and traditional Japanese flavors like matcha and red bean. New seasonal flavors come out every few weeks. Most items cost ¥150 – ¥400.
Japan's convenience store desserts are surprisingly high quality. They use real cream, fresh fruit, and traditional Japanese flavors like matcha and red bean. New seasonal flavors come out every few weeks. Most items cost ¥150 – ¥400.
🍮 Classic Sweets
⭐ Most Popular
プリン
Purin (Custard Pudding)
Rich, creamy egg custard pudding with caramel sauce. 7-Eleven's purin is famous across Japan!
¥170 – ¥250
⭐ Popular
シュークリーム
Cream Puffs
These custard cream puffs are filled with a rich custard cream that combines the flavor of vanilla with the richness of milk—they’re so delicious, you’ll want to eat them every day.
¥160 – ¥200
ロールケーキ
Roll Cake
Soft sponge cake rolled with fresh whipped cream. Light and fluffy — very popular with tourists!
¥180 – ¥280
わらび餅
Warabi mochi
Warabi mochi is a soft, chewy Japanese sweet dusted with roasted soybean flour and often served with rich brown sugar syrup.
¥220
みたらし団子
Mitarashi dango
Mitarashi dango are chewy rice dumplings skewered on sticks and glazed with a sweet soy sauce syrup, offering a perfect balance of sweet and savory flavors.
¥220
エクレア
Éclair
Chocolate-glazed choux pastry filled with vanilla or chocolate cream. Elegant and delicious!
¥190 – ¥260
🍵 Matcha Sweets
⭐ Tourist Fav
和もっち巻抹茶
Wamocchimaki Matcha
This one-handed dorayaki features a chewy dorayaki crust filled with matcha red bean paste, matcha warabi mochi, and mousse.
¥148
抹茶大福
Matcha Daifuku
This strawberry daifuku features a whole strawberry wrapped in rich Uji matcha paste and soft mochi dough.
¥260-300
💡 Tip: Sweets and desserts are kept in the refrigerator.
Look for the chilled section — usually against the back wall or side wall of the store.
New seasonal flavors come out in spring (cherry blossom), summer (mango), and winter (chocolate)!
💴 Price Guide
🍮 Simple desserts (pudding, mochi)
¥150 – ¥220
¥150 – ¥220
🍰 Standard cakes (roll cake, tarts)
¥200 – ¥300
¥200 – ¥300
🎂 Premium / seasonal cakes
¥300 – ¥450
¥300 – ¥450